920

MILLION MOBILE PHONE USERS IN AFRICA

1.072

EXPECTED AUDIENCE AT AFRIMA EVENTS

454

MILLION SMART PHONE USERS IN AFRICA

LIVE BROADCAST REACH TO OVER 61 COUNTRIES GLOBALLY ON 87 TV STATIONS

1.288

BILLION AFRICA POPULATION (TO HIT 2.4 BILLION BY 2050)

44.5

MILLION RADIO LIVE BROADCAST LISTENERS

2.52%

GROWTH RATE

132.5

MILLION DIGITAL LIVE BROADCAST

250

MILLION YOUTH IN AFRICA, AGED BETWEEN 15 AND 25

630

JOURNALISTS ATTENDED WITHIN & OUTSIDE AFRICA

54

COUNTRIES INVOLVED IN AFRIMA INCLUDING DIASPORA

13

MUSIC PROFESSIONALS + AFRICAN UNION REPRESENTATIVE AFRIMA JURY MEMBERS

681

AFRIMA PRODUCTION CREW MEMBERS

237,500

CREATIVE AFRICAN MUSIC WORKS SUBMITTED FOR FOUR YEARS

782

PERSONS VOLUNTEERS FOR AFRIMA

687

AFRICAN MUSIC STARS PARTICIPATING ANNUALLY

43.6

MILLION HITS ON AFRIMA WEBSITE ANNUALLY

55

MILLION SOCIAL MEDIA REACH FOR AFRIMA

2,885

MUSIC + MARKETING PROFESSIONALS INVOLVED

126

MILLION SOCIAL MEDIA MENTION AFRIMA

3,312

SPECIAL GUESTS + DIGNITARIES FROM VARIOUS INDUSTRIES

197,100

MILLION ACTICE SOCIAL MEDIA FOLLOWS AFRIMA

182.5

MILLION PARTICIPATING PUBLIC VOTES FOR NOMINEES

11.6

MILLION SOCIAL MEDIA ENGAGEMENT ON AFRIMA