FOR VIEWING & ENGAGEMENT

• 16-35, 36-50 (years) SEC
• A, B, C1, C2, and D SEC

FOR ATTENDANCE & ENGAGEMENT

• 18- 35 Years
• 36-55 Years & above
• A, B, C1 and C2
• Stakeholders in the African creative industry
• Business and world leaders

FACTS/ STATISTICS

• Over 540 million broadcast audience.
• 84 television stations and 109 countries.
• Over 5,300 live audience
• Seven months build-up campaign.
• One month live countdown series on TV called
• “On the Way to AFRIMA”, print, radio,and online presence (preview).
• Consumer touch points through experiential opportunities during build up and after.

GUEST LIST TO INCLUDE:

• Leading business personalities in Africa
• Local and international celebrities
• Music industry professionals and actors
• Leading business Executives, media & leading journalist on the continent
• Statesmen
• Youths & music fans across Africa

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Facts and Figures