It is recognised by stakeholders in the African creative sector that the spread of African music across the continent is one of the most powerful tools for economic development for the youth now, and it will only achieve its full potential if all stakeholders interact and seize opportunities for collaboration.

BENEFITS OF PARTNERING WITH AFRIMA

• A beneficial brand association and positive perception
• Unprecedented awareness of your brand & city
• Category exclusivity guaranteed
• Gain the competitive edge
• Grow market share in the host country and Africa
• To increase the sense of affinity, incidence of patronage and deepen brand loyalty
• To tap into the passions of millions of participants and followers of the growing African music
• Right of first refusal in each category for the next three years
• AFRIMA is the top trending event on digital media for seven months (May- Nov) in the Host Country/City and Africa
• Engagement rate of #AFRIMA2014 to #AFRIMA2019 had over 240 million users across Africa and beyond
• Total of 178.2 million hits on the AFRIMA website in 2015 and 2016
• Right to access evaluative research reports after the event