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  • AU endorses All Africa Music Awards

    AUC and AFRIMA team
    The African Union Commission, AUC, has endorsed the All Africa Music Awards, AFRIMA, by throwing its social and political influence behind the continental awards project that seeks to reward African music talents and promote the cultural heritage of the continent.

    In a letter dated May 30, 2014, signed by the AUC’s Commissioner for Social Affairs, Dr. Sidiki Kaloko and addressed to the CEO/Executive Producer, AFRIMA, Mr. Mike Dada, the AU commended the International Committee of AFRIMA ‘on such a powerful initiative’ for the integration of the continent. Dr. Kaloko described AFRIMA as a tool to “promote further African Music and ensure its contribution for the development of the continent’s cultural and creative industries sector”.


    All Africa Music Awards (AFRIMA) is a continental showpiece conceptualised to communicate the rich musical and cultural heritage of Africa from an indigenous perspective. The award is telling the African story with Africa’s voice and positioning the continent’s creative industries for global competitiveness through the various activities on the awards event calendar.


    “These are the kind of initiatives the AU is interested in being associated with as they contribute to the integration of our beloved continent. I therefore express our support to the initiative and look forward to working with you in this continent-wide project”, Kaloko stated.


    This support follows on the heels of series of engagements over the years and the discussions between members of the International Committee of AFRIMA and African Union officials during a meeting held on March 7, 2014, at the Department of Social Affairs of the African Union Commission, Addis Ababa, Ethiopia where the AFRIMA delegation formally presented the awards project to the AUC.


    Reacting to the endorsement from AU, AFRIMA Co-Producer/Regional Director, East Africa, Mr. Mike Strano said: “The AUC received AFRIMA with open arms and minds during our visit to Addis Ababa in March and seemed enthusiastic about the awards project. Nevertheless, we are encouraged by the official endorsement and support given to AFRIMA. This can only open the awards and its different programmes up to the benefit of Africans. We look forward to working with the AUC to make our continent culturally and economically greater”.


    Submission of entries for this year’s award is on going between May 15 and July 5, 2014. Music professionals including Artistes, Songwriters, Video Directors, Music Producers and Music Journalists of African origin living either on the continent or abroad are eligible to enter for any of the 32 categories of the award. Detailed information about eligibility and format of submission is available on www.afrima.org.


    Some events to happen in the AFRIMA project include:
    AFRIMA Village (October 21-24), an open festival-style concert by African and international artistes with cultural exhibitions and carnival displays by participating countries from around the world.
    The Africa Music Summit (October 23-24), a platform with distinguished panellists for the African music industry to engage and deliberate on how the industry can be nurtured and packaged in a way that contributes to the GDP of the continent. The Theme is “Reviving the Business of Music in Africa”.


    The 2014 All Africa Music Awards will produce a star-studded, world-class event in Nigeria on Saturday, October 25 with live performances and television broadcast to 84 countries on 109 television stations around the world.

  • DAAR Communications partners AFRIMA

    DAAR Communications, owners of Raypower Radio Services and Africa Independent Television (AIT) has entered a broadcast partnership with All Africa Music Awards, AFRIMA, towards a successful 2014 edition of the award event.

    In February, members of the International Committee of AFRIMA led by the President/Executive Producer, Mr. Mike Dada, met with the Chairman of DAAR Communications, Chief Raymond Dokepsi, in his office in Abuja, the Federal Capital Territory of Nigeria to agree on the modalities of the partnership.

    This resulted in a MOU between DAAR and AFRIMA that has since seen AIT continually featuring the truly inspiring AFRIMA TV Commercial on the network station and as well as the call for entries information May 15 to July 5 and other details of the event calendar on the news scroll bar.

    The main awards event in October 2014 will be shown live on AIT Television networks including AIT International and aired on Raypower FM.

    DAAR Communications Plc is one of Africa's leading media and entertainment companies in the development, production, and marketing of entertainment news, and information to a global audience.

    AIT International - "AIT INT'L" is an English language general entertainment channel showing predominantly News, Sports, Current Affairs, Movies, Drama and soap programmes of African origin. The channel is currently in the General Entertainment genre of the Electronic Programming Guide of SKY Television and is on channel 237 and is seen in the UK & Eire, USA, Canada and parts of Africa such as Sierra-Leone and Ghana.

    The AFRIMA event programme is as follows: Tuesday, October 21 - Opening of the AFRIMA Village and from October 21-24, it will feature concerts, cultural exhibitions and carnival displays by artists from participating countries around the world.

    Wednesday, October 22 – A one-day AFRIMA Media Workshop with media partners and journalists from Africa and the African Diaspora.

    Thursday and Friday, October 23-24 – The Africa Music Summit – A platform for music industry members to engage and deliberate on how the industry can be nurtured and packaged in a way that contributes to the GDP of the continent. The Theme – “Reviving the Business of Music in Africa” with distinguished panellists.

    Saturday, October 25 – The 2014 All Africa Music Awards Ceremony.  

  • AFRIMA exhibits at 2014 BFMA

    The All Africa Music Awards, AFRIMA, an awards project conceptualised to communicate African creativity, lifestyle and heritage from an indigenous perspective, joined other international exhibitors for an impactful showcase at the recently concluded Broadcast, Film and Music Africa Conference, BFMA, held in Nairobi, Kenya. 

     


    Organised by AITEC Africa, the continent’s leading ICT event organiser and professional development and training event manager, the 2014 BFMA took place from May 26 to May 27 at the landmark Kenyatta International Conference Centre under the theme: “Afriwood Rising”. The programme included panel discussions, workshops and media briefings, while more than 50 exhibitors showcased their cutting edge products and services.

     


    Partnering with PHAT! Music & Entertainment Ltd. Kenya, a rapidly growing multi-media, youth-oriented authority on African music and entertainment, AFRIMA’s exhibition booth at the 2014 BFMA received visitors like music artistes, industry professionals, content buyers and others who thronged the booth to learn more about the awards event which is currently receiving entries for the award.

     


    In addition, the AFRIMA delegation to BFMA, consisting of AFRIMA Co-Producer/Regional Director East Africa, Mike Strano; AFRIMA Co-Producer/Country Director Nigeria, Kingsley James and AFRIMA Project Director, Adenrele Niyi, also hosted a media/entertainment industry briefing at the Conference where the awards project was formally unveiled to those in audience. The delegation ran through the 30 award categories, call for entries for the 2014 edition that opened on May 15, 2014, as well as breakdown of the voting pattern and the AFRIMA Academy of Voters made up of 527 members across Africa and the Diaspora.

     


    Some of those in attendance at the stakeholders/media briefing included: Chief Executive Officer, Mdundo, Martin Nielsen; Artist Relations Manager, Mdundo, Shyqo Koinange; Evelyn Kibe of Business Mind Kenya; Mildred Achich of Rock ‘n’ Roll Film Festival Kenya and Daniel Ontango of Afrika Jambo Beats, among others.

     



    Meanwhile, All Africa Music Awards and AITEC Africa have entered into partnership and production discussions ahead of the Africa Music Summit, one of the strategic programmes on the AFRIMA 2014 pre-award event calendar. The two-day summit is scheduled to hold in Lagos, Nigeria from October 23 to October 24 under the theme: “Reviving the Business of Music in Africa”. The Summit is a platform for the music industry in Africa to deliberate on how the industry can be nurtured and packaged in a way that adds to the GDP of the continent.

     


    Explaining further, Mike Strano said; “The Africa Music Summit will also examine opportunities for job creation in the vibrant music industry as tool for reducing poverty and insecurity in Africa”. While expressing enthusiasm about the impending partnership between AITEC and AFRIMA ahead of the African Music Summit, Chairman AITEC Africa, Sean Moroney said: “AITEC is excited to have met with AFRIMA to discuss the AFRIMA Summit. We are very interested in working with AFRIMA to bring this exciting project to fruition and look forward to further interactions to this effect”.

     



    In partnership with the African Union Commission, AFRIMA is a combined effort to recognise and award, promote and preserve Africa’s rich music culture. The award is open to Music professionals of African origin living either on the continent or abroad and recognises Artists, Songwriters, Video Directors, Music Producers and Music Journalists, as well as unrecorded artists. Submission of entries for the 2014 edition opened on May 15 and closes on July 5.

     



    To be preceded by the AFRIMA Village, a four-day open festival style concert (October 21-24), the main awards ceremony will take place in Lagos, Nigeria on October 25, 2014 to be broadcast live on 84 television stations in 109 countries.



    END.

     

    For further information please contact
    Project Director, Adenrele Niyi on Email: adenrele@prmafrica.com or adenrele.niyi@afrima.org
    Tel No: 08037208586

  • AFRIMA parties with Nairobi’s entertainment, media industry

    The All Africa Music Awards, a continental showpiece to celebrate the creativity and cultural heritage of Africans, was the darling of the media and entertainment industry in Nairobi, Kenya when the awards project visited the charming East African city during its continent-wide tour to engage and inform about the 2014 awards.

    During the four-day stay in Nairobi from May 25 and 28, 2014, a three-man team consisting of AFRIMA Co-Producer/Regional Director East Africa, Mike Strano; AFRIMA Co-Producer/Country Director Nigeria, Kingsley James and AFRIMA Project Director, Adenrele Niyi visited Nairobi’s top media houses, had one-on-one interviews with media personalities and made guest appearances at music industry events.

    As part of their activities, the team also showcased AFRIMA’s unique edge at the two-day Broadcast, Film and Music Africa Conference, BFMA, May 26- 27 at the AFRIMA exhibition booth. In addition, a Media/Industry Briefing for the award was held at the conference.

    On Tuesday, May 27, some of the media houses to host the team included One FM 97.1, where the AFRIMA team featured on the afternoon Drive Time show with OneFM OAPs Chito @ThisisChito_ and Naomi @neominganga. Later that evening, rave urban Nairobi station, KissTV celebrated AFRIMA featuring Mike, Kingsley and Adenrele on “AfterBurn”, a contemporary two-hour music show hosted by celebrity OAPs Kwame Bonsu @iamkwamebonsu and Yvonne Chege @missivonna.

    The evening of Wednesday, May 28 saw AFRIMA sampling the gastronomic delights of Nairobi by feasting at Carnivore, one of the city’s rave culinary outfits and a Mecca for lovers of all things meaty. The entertainment continued with AFRIMA enjoying the night life the city had to offer by hanging out with Kenya’s celebrities at IMAX Cinemas in downtown Nairobi and later, attending an album listening party at the upbeat Tribeka Restaurant and Lounge.

    The 2014 AFRIMA calendar contains an exciting line up of events such as AFRIMA Village, an open, festival-style four day concert to take place in Lagos, Nigeria on October 21 – 24, 2014 with performances from Africa’s well known music stars, music bands and some international music stars. Another is the “On the Road to AFRIMA Stakeholders Engagement Conference”, a programme tailored to happen in specific African cities where the awards project will be interacting with the music/entertainment industry, media, government officials, locals and sampling the lifestyle of those cities. “Already three of such events have held in Addis Ababa, Yaoundé, Cotonou, Lagos and Nairobi and the aim is to take it to more African cities before the award ceremony on October, 25 2014. So, look out African cities because an AFRIMA train could pull up at your country shortly”, says Adenrele Niyi.

    In partnership with the African Union Commission, AFRIMA is a combined effort to recognise and award, promote and preserve Africa’s rich music culture. The main awards ceremony will hold in Lagos, Nigeria on Saturday, October 25 and it is expected to be a world-class event comparable only to the Grammy Awards.
    The awards’ 30 categories is open to Music professionals of African origin living either on the continent or abroad and recognises Artists, Songwriters, Video Directors, Music Producers and Music Journalists, as well as unrecorded artists. Submission of entries for the 2014 edition opened on May 15 and closes on July 5. Visit www.afrima.org for more information.
    END.

    For further information please contact
    Project Director, Adenrele Niyi on Email: adenrele@prmafrica.com or adenrele.niyi@afrima.org
    Tel No: 08037208586