CAMEROON MUSIC INDUSTRY PLEDGES SUPPORT FOR AFRIMA 2019 …As Stakeholders’ Conference Holds Successfully in Douala and Yaounde

The music and entertainment industry of Cameroon has pledged its support
and commitment to the African Union Commission, AU, and the 2019 All
Africa Music Awards, AFRIMA, in the actualization of the vision for an
integrated, prosperous and unified Africa through the continental awards
platform.

This was made known during the AFRIMA 2019 Cameroon Stakeholders’
Conference and meeting held on Friday, June 28 at the Las Vegas VIP,
Sable, Bonamoussadi, Douala and attended by media personalities, record
label owners, Cameroon music stars and past AFRIMA winners and nominees.

Representing the International Committee of AFRIMA at the conference
were the AFRIMA Regional Director, Central Africa, Mr. Ernest Ewane;
AFRIMA Associate Producer, Ms. Adenrele Niyi and the AFRIMA Head, Media,
Mr. Sola Dada.

Delivering the opening address, Ms. Adenrele Niyi said the decision to
hold the Stakeholders’ Conference in Cameroon was as a result of the
growing impact of Cameroonian music and culture across Africa. “Cameroon
has shown that it is a powerhouse of music in Central Africa especially
with Cameroonian artistes featuring prominently on the annual AFRIMA
nominees list. An appreciable number of Cameroonians have won AFRIMA
trophies in past editions including the legendary Manu Dibango who has
been honoured by the AU and AFRIMA for his influence on Africa music.
However, the African Union and AFRIMA are also interested in examining
ways we can use the 6th AFRIMA programme of events to engender greater
unity and peace in all regions of Cameroon working with all relevant
stakeholders in the country”.

The team revealed details of the 6th AFRIMA ‘Call for Entry/Entry
Submission’ process which opened on May 15 to end on August 2, where
African music professionals from across the continent submit their
musical works, songs and recordings via the official AFRIMA website
www.afrima.org for a possible shot at nomination in one or more of the
36 categories of AFRIMA. Information was also shared about the
programmes for the annual continental awards to effectively engage music
talents and content creators from Cameroon who are key stakeholders and
beneficiaries of the awarding process.

Among key attendees were Cameroonian artistes Wax Dey, Mr. Leo, Ewube,
Mic Monster, Sango Edi, Wams, Divine Verjika, Awu and media
personalities such as Che Che Elvis, Miss Gina Promotions, Fon Felix,
Emmanuel Asafor and many other stakeholders in Cameroon’s culture and
music industry.

Speaking at the conference, Cameroonian music star and AFRIMA 2016
winner, Best Male Artiste in Central Africa, Wax Dey, stated that being
an artiste and a business executive, a strategic collaboration between
the Cameroon culture industry and AFRIMA and the AU would further aid
the development of music and arts in the country.

Winner, Best Male Artiste in Central Africa, AFRIMA 2016, Wax Dey addressing the media at the end of the conference.
Winner, Best Male Artiste in Central Africa, AFRIMA 2016, Wax Dey
addressing the media at the end of the conference.

 

“I want to see beyond winning awards to the opportunities for investment
and growth in our local music industry in Cameroon. That is why I would
support AFRIMA hosting one of its build up events or even the main
awards in Cameroon. This would be advantageous for us and we should
offer any assistance we can to make this happen here in Cameroon.

Later on Friday evening, Las Vega VIP hosted AFRIMA to a “Night with the
Stars” with top Cameroon celebrities and artistes including Cameroon
Music Producer Salatiel; star artiste, Mr. Leo; breakout Cameroon music
star, Blaise B amongst others who came to party with AFRIMA.

L:R. 2016 AFRIMA Nominee, Best Female in Central Africa- Ewube; 2017 AFRIMA Nominee, Best Male in Central Africa- Mr Leo; Cameroonian Artiste- Chilli; and Cameroonian Artiste and TV host - Wams
L:R. 2016 AFRIMA Nominee, Best Female in Central Africa- Ewube; 2017 AFRIMA Nominee, Best Male in Central Africa- Mr Leo; Cameroonian Artiste- Chilli; and Cameroonian Artiste and TV host – Wams
Cameroonian Radio host, Dulafe Valery; Regional Director, Central Africa, AFRIMA, Ernest Ewane; Associate Producer, AFRIMA- Adenrele Niyi; with Head of Media, AFRIMA, Sola Dada addressing Stakeholders at the conference.
Cameroonian Radio host, Dulafe Valery; Regional Director, Central Africa, AFRIMA, Ernest Ewane; Associate Producer, AFRIMA- Adenrele Niyi; with Head of Media, AFRIMA, Sola Dada addressing Stakeholders at the conference.
L:R. Associate Producer, AFRIMA- Adenrele Niyi; 2017 AFRIMA Nominee, Best Male in Central Africa- Mr Leo; 2016 AFRIMA Nominee, Best Female in Central Africa- Ewube; Cameroonian Artiste- Chilli; ead of Media, AFRIMA- Sola Dada, and Winner, Best Male Artiste in Central Africa, AFRIMA 2016, Wax Dey During the 6th AFRIMA-Cameroun Stakeholders' Conference at Las Vegas VIP, Sable, Bonamoissadi, Douala, Cameroon on Friday.
L:R. Associate Producer, AFRIMA- Adenrele Niyi; 2017 AFRIMA Nominee, Best Male in Central Africa- Mr Leo; 2016 AFRIMA Nominee, Best Female in Central Africa- Ewube; Cameroonian Artiste- Chilli; ead of Media, AFRIMA- Sola Dada, and Winner, Best Male Artiste in Central Africa, AFRIMA 2016, Wax Dey During the 6th AFRIMA-Cameroun Stakeholders’ Conference at Las Vegas VIP, Sable, Bonamoissadi, Douala, Cameroon on Friday.
A cross section of guests at the conference.
A cross section of guests at the conference.

 

Prior to the conference in Douala, on Thursday, June 27, AFRIMA
officials had hosted media and music industry stakeholders in Yaounde,
the Cameroon capital to a meet and greet to give insights into the 6th
AFRIMA programme of activities.

Meanwhile, from August 3 to 5 submitted entries will go through a
‘Pre-Screening’ process by the Screening Committee of AFRIMA, followed
by the ‘AFRIMA Adjudication’ process from August 6 to August 12
conducted by the International Jury of AFRIMA comprising a 13-man panel
of experienced and respected African music experts and practitioners who
will carefully and painstakingly assess and select the very best amongst
submitted entries to occupy the AFRIMA 2019 Nominees’ List.

A ‘World Media Announcement of AFRIMA 2019 Nominees’ List’ will take
place on August 13 to publicly unveil African artistes and/or works by
Africans that have been nominated.

On August 19, African music fans and followers around the globe will
begin to participate in the ‘AFRIMA Public Voting’ process to be
conducted on www.afrima.org during which the 2019 nominees will receive
votes that could lead them to emerging winners in the various categories
of the awards. The voting process, which closes 24 hours before the main
awards ceremony, would be monitored and audited by a reputable
International Auditing Firm.

The Main Awards Ceremony, a three-day fiesta of music, glamour,
Afrocentrism and entertainment, holds from November 6 to November 9 in
the official awards Host City. The four-day event commences with the
Welcome Soiree, followed by the AFRIMA Music Village, the Host City
Tour, the Africa Music Business Summit, the exclusive Nominees Party and
concluded with the live Awards Ceremony.

Fans of African music globally can follow along and take part in the
AFRIMA 2019 events on social media, live stream on the AFRIMA website,
the AFRIMA App and by tuning to over 84 television stations which are
AFRIMA media partners.

Other build up activities leading up to the main awards ceremony include
conferences, stakeholders meetings, festivals, speaking engagements,
University Campus Concert and courtesy visits to heads of governments
and leaders of institutions in corporate and government sectors across
the five regions of Africa to achieve an all-round engagement with all
relevant AFRIMA stakeholders.

The 2018 edition of the main awards ceremony was hosted by the Republic
of Ghana, through the partnership of the Ministry of Tourism, Arts and
Culture. The spectacular 5th AFRIMA showcased the finest of Ghanaian
tourism and hospitality as well as the dynamism and brilliance of
Africa’s music and culture industry talents.


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