Vision, Value & Mission
The ultimate recognition of African music globally
MISSION OF AFRIMA
Towards a peaceful, prosperous and integrated Africa through the joyous celebration of excellence in African music and culture
Reward up and coming artistes as well as established talents
Promote and showcase African artistes and their music to the largely untapped African population in Africa and to a global audience as well promote African cities and tourism
Create sustainable growth of the African music industry as a contributor to national and continental economies
AFRIMA VALUES & PAY OFF
FACE IT is an acronym coined by the International Committee of AFRIMA. It represents the core values of the All Africa Music Awards which are: Fairness, Authenticity, Creativity, Excellence, Integrity and Transparency.
The AFRIMA Mantra: “FOR HOPE, FOR CELEBRATION” revolves round the universal power of music as a tool of hope and unity in the African continent despite the challenges it faces.
Point of Arrival