The Main Awards ceremony is a four-day extravaganza of African culture, fashion and entertainment. However, the Main Awards show opens at 4.30 p.m. with the live broadcast Red Carpet showcase of the fashion and vibe of Africa’s music talents. There would be special interviews by the media on the Red Carpet anchored by five celebrities’ African red-carpet hosts.
The live broadcast awards ceremony follows at 7.30 p.m. with high profile guest attendance, energizing stage performances, and inspiring moments.
Some of the other activities in those four days of main awards activities are:
DIAMOND SHOWCASE
Underground and new artistes showcase to the industry lords(A&Rs, managers, Record company and label owners, media, etc). These newbies will be selected from all the 5 regions of Africa and the diaspora to perform at 6 different venues simultaneously for 3 days. 10 artistes per day at 6 venues for 3 days.
DIAMOND SHOWCASE
NOMINEES AND GUEST WELCOME SOIRÉE
LEGEND NIGHT
Celebration of African veteran artistes
CITY TOUR & CSR VISIT
Visiting tourist sites & schools
LUNCHEON
Brunch with the Governor and the celebrities.
AFRIMA MUSIC VILLAGE/FESTIVAL
Music festival model + exhibitions by partners + National Pavilions by African countries + concerts by African artistes + diplomats/VIP sections Participation: 60,000 and above people expected
NOMINEES & INDUSTRY PARTY
For selected guests, Host Country officials, past winners, Nominees, Sponsors, Partners, Media & Representatives.
THE AWARDS CEREMONY
Participation: 5000 guest expected + 500 production team Entry: INVITATION ONLY To be broadcast live
AFTER PARTY
For select guests, Host Country Officials, Winners, Nominees, Sponsors, Partners, Media & Representatives